An executive stood beside a shipping desk. He posed for an article about bar code technology. The story was published in a trade journal.
After the photo shoot, I edited the images and sent them along to an art director. He was happy with them.
Long after the story was published, I again looked over the images. That’s when I detected the problem. The man’s finger—his middle finger—protrudes alone.
Oops!
The awkward positioning of the finger went undetected during the portrait session. But I should have noticed it during the edit. Perhaps I was up against a deadline and didn’t pay enough attention. Perhaps my eyes were bleary from inspecting one photo after another.
Whatever the reason, I was careless.
Professionalism has nothing to do with talent or skill. It’s all about conduct, appearance, and a work ethic that includes attention to details.
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