Diesel the Cat is photographed during a customer appreciation picnic. |
Diesel hugged children. People ate hot dogs. The occasion was a customer appreciation picnic hosted by an oil heating company.
Let's examine an underlying reason for this picnic. My brother switched from oil heating to natural gas. So did my church. So did lots of people around here. They're saving a bundle.
A family eats ice cream at the picnic. |
Heating oil companies are losing customers. Heating oil companies are getting nervous. Heating oil companies are treating their customers with greater regard.
Some customers won't break their allegiance with this oil company. They'll pay more for oil than natural gas. Why? Because a costumed cat named Diesel embraced their kids.
Sometimes emotion trumps logic.
Gas line just installed at my church. |
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