Rain hammered the pavement outside the food market. An employee held an umbrella. When customers walked out, he offered them an escort to their cars. The service impressed me.
I used to shop at a different market, part of a large chain. Their location was convenient. Then, almost overnight, the prices spiked. To add insult to injury, they introduced self checkout lanes, a feature most shoppers despise.
Now I patronize this smaller market featuring an umbrella man. Prices are cheaper. Cashiers and baggers staff every lane. So what if it's not as convenient?
I'm not the only customer who's moved. Thousands have bailed out on that larger chain. They are closing some stores. Good riddance to them.
Many companies start with humble beginnings. They grow, prosper, and get big. Flush with success, greed and complacency infects their cultures. Customers migrate elsewhere. Those once mighty companies shrink or fail.
Short sighted people are prone to greed. Far sighted people avoid greediness. They understand that greed foreshadows decline.
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